Downfall of an Icon by Darrell Lester

Publishers Clearing House would show up unannounced at a winner’s front door with balloons, flowers, and that big, iconic check, and make them an instant millionaire. Everyone wanted a visit from the Prize Patrol! Then it all fell apart, and now winners aren’t being paid the millions they were promised. Darrell Lester, a former 30-year senior executive at Publishers Clearing House, and author of “Downfall of an Icon,” shares the inside story of what made the company great, and what led to its total collapse.

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